Before I went to see Petra I was unsure, sceptical and terrified about my new venture. After leaving the consultation everything fell into place and I had a game plan. Petra not only gave me the info I needed but also made suggestions and inspired me to just go for it... One of the best investments I made for my business.
As someone who’s never owned a business or cooked outside of my home kitchen, I knew I needed to speak to someone before leaping into the street food scene. I decided to get in contact with Petra for some advice as her experience in the industry is surely unparalleled. It was well worth it. She told me what I wanted to hear and what I didn’t want to hear about the good and bad parts of the industry; terrifying and reassuring.
She broke down my ideas, found the weaknesses, and I walked away from the consultation with a completely new direction to head in, beaming from ear to ear.
Petra asked great questions to get down to the nitty gritty and really got me thinking about ways of working, what would work what wouldn´t and what my customers want and need. We talked through slogans, logistics and the importance of tenacity...I left feeling more grounded and excited, knowing that my business was on the right track.”
Petra has given me an insight into the street food world which can only be gained by years of experience, and therefore has been a way for me to fast track a lot of trial and error.
Importantly, Petra advised me on realistic goals and has made them achievable by marking out the vital next steps.
The interest in street food as an industry has become huge:
How to get into it
How to stand out from the ever-growing crowd
Why it has become so popular
Where it is going
Having been a part of this industry - first as a trader and now as KERB's founder and director - since 2005, my experience of how it works and why it works is deep and varied. My consultation service taps into this knowledge in order to give clients an express trip to understanding this niche and compelling world.
For focused and strategic advice that is tailored to your particular area of need/interest have a read of the below.
I hold one-to-one sessions that help to de-mystify and zoom in on what you need to get started. The session will save you time, cut out the white noise and head to the heart of what you need to know and do to make it on the kerb.
For companies wanting to truly understand the street food industry and culture beyond just eating from it, head straight to the hub of it for the most relevant advice and observations.
There is so much to say about the culture of selling food on the streets. It's about eating and enjoyment, but it also brings into question so many areas of contemporary urban life - from DIY culture to new localisms, food-driven regeneration to mobile economies. It's about food but it's also about where we are and where we're going.
For more information on content and cost email firstname.lastname@example.org