Going to Petra was the best thing I did. I was completely clueless about the industry and unsure I was doing the right thing. She broke everything down and walked me through it all step by step. She has so much knowledge about the industry and stopped me making some big mistakes. The consultation was really motivating and inspiring. I left knowing exactly what steps were right for me to take next and just feeling really confident and excited for the future. Thanks Petra!
Before I went to see Petra I was unsure, sceptical and terrified about my new venture. After leaving the consultation everything fell into place and I had a game plan. Petra not only gave me the info I needed but also made suggestions and inspired me to just go for it... One of the best investments I made for my business.
As someone who’s never owned a business or cooked outside of my home kitchen, I knew I needed to speak to someone before leaping into the street food scene. I decided to get in contact with Petra for some advice as her experience in the industry is surely unparalleled. It was well worth it. She told me what I wanted to hear and what I didn’t want to hear about the good and bad parts of the industry; terrifying and reassuring.
She broke down my ideas, found the weaknesses, and I walked away from the consultation with a completely new direction to head in, beaming from ear to ear.
Petra asked great questions to get down to the nitty gritty and really got me thinking about ways of working, what would work what wouldn´t and what my customers want and need. We talked through slogans, logistics and the importance of tenacity...I left feeling more grounded and excited, knowing that my business was on the right track.”
The interest in street food as an industry has become huge:
How to get into it
How to stand out from the ever-growing crowd
Why it has become so popular
Where it is going
Having been a part of this industry - first as a trader and now as KERB's founder and director - since 2005, my experience of how it works and why it works is deep and varied. My consultation service taps into this knowledge in order to give clients an express trip to understanding this niche and compelling world.
For focused and strategic advice that is tailored to your particular area of need/interest have a read of the below.
I hold one-to-one sessions that help to de-mystify and zoom in on what you need to get started. The session will save you time, cut out the white noise and head to the heart of what you need to know and do to make it on the kerb.
For companies wanting to truly understand the street food industry and culture beyond just eating from it, head straight to the hub of it for the most relevant advice and observations.
There is so much to say about the culture of selling food on the streets. It's about eating and enjoyment, but it also brings into question so many areas of contemporary urban life - from DIY culture to new localisms, food-driven regeneration to mobile economies. It's about food but it's also about where we are and where we're going.
For more information on content and cost email firstname.lastname@example.org