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Street food trader 2005-2011 via Jimmy, the choc-mobile. Drove all over Britain in that wagon, making friends with fellow traders as I went. Then, in a Damascene moment, realised that if we got organised we could make great things happen. First came eat.st (2010) the hobby/street food collective, then KERB (2012) the business.
Urbanism, dancehall, New Orleans.
TIPPLE: Tequila, straight-up
Events industry stalwart - going from 90s/naughties DJ to his own events company, Impulse, in 2003, before joining Concerto Group in 2011. Simon joined KERB as MD in early 2016 and none of us have ever looked back ; ) The guy is driven and a great combination of sharp business brain, strong leader and big vision.
Chicken wing eating expert and Watford fan for life.
TIPPLE: Dark 'n Stormy
Head of Markets & Communications
Part of the tiny founding KERB team of three and has done pretty much every job there is in the business. Ian keeps things on the level when everything else is spinning. Great diplomat and strategist, brilliant palate and discerning eye for the next thing in food, drink and cities.
Urbanism, cheese aficianado, Liverpool fan.
TIPPLE: Large Negroni
Head of Events
Alana has ten years in the events world under her belt - from heading up the events team at St Pauls' Cathedral and Royal Hospital Chelsea to organising the iconic 'Diner en Blanc'. With us since 2015, she heads up the PE team like the true slayer from Queens that she is.
Avid reader, politico, gym obsessive.
TIPPLE: Prosecco - and a straw
Head of Marketing
Alison has studied most aspects of marketing, worked agency-side and as consultant and now joins KERB to bring together her love for marketing and food. Perfect combo for us.
Dubliner, family woman, Masterchef 2017 finalist.
Head of Operations & Finance
With us since the start and (other than a brief, misguided sabbatical to Bleecker Burger in 2015) has been deep in this thing like no one else. From market manager to book-keeper to systems builder to street food sooth-sayer, this is the guy you want on your team. Heart and soul doesn't cover it.
Linguist, philosopher, Family Specials and new dad.
TIPPLE: Lithuanian unfilitered lager
Head of KERB Community
Ollie is the fixer and the ideas guy. He writes formulas in spread sheets that make our markets work, at the same time as building games for our events and designing the all-new KERB Cash. All-rounder, esoteric mind and endlessly patient.
Rambler, break-dancer, pub-quiz fluffer.
TIPPLE: Ice cold beer
Head of Bars
When Hannah told us she'd grown up in a pub she was immediately given an interview. Then she told us she had a degree in Project Management and it was all over.
Marathon runner, deep sea swimmer, flutist.
TIPPLE: Chilled Manzanilla
Leaving the media agency life behind to set up a pop-up venture in Brixton, some of you may recognise this face from KERB Counter where Sam briefly used to manage. Then he bounded upstairs to join the KERB team in Jan - hands on, ideas heavy, comms commando AND logistic - this guy's stacked solid with all-rounded Marketing expertise.
Food, Disco, Dogs.
TIPPLE: Beer then red wine
Known for drawing funny faces on her Instagram posts, this one's a quirk worth her weight in hashtags. Total grafter, food fanatic and witty observations on the KERB life from behind her smartphone. Catch her on our markets, trawling for #KERBfashion.
Exercise, donuts, exercise, kati rolls.
TIPPLE: Frozen Margarita
Digital artist fresh-out-of uni scouted whilst moonlighting at KERB/KIN Christmas Social 2016 - Tommy was snapped up due to his calm, systematic, can-do attitude. The fact he's super handy with a Leatherman is pure bonus.
Charlton fan, fine art photographer, luscious locks!
TIPPLE: Whisky sour
Ex ballet dancer who ditched uni after a year for the heady world of events. Elle's managed them, done artist liaison and stage managed at international festivals. And she loves Health & Safety (!)
Dancing, gig fanatic, healthy eating.
Hannah is into food in a big way. So much so that she ditched her high-flying job at JP Morgan to come and get stuck into the PE side of the business.
Tough Mudder, skier, Vietnam.
TIPPLE: Espresso Martini
From Sweden to London via Hastings, if you need to know the best place to eat in town this one knows all the hidden gems - no frills over Michelin star all the way.
Film obsessed, Kendrick all day every day, rugby.
TIPPLE: Patron Xo Cafe on ice
Head of People
Organisational wunderkind! After a 7 year stint in the corporate world, Sophie comes to us with mad tricks up her sleeves and we love it.
Dog lover, cheese lover, pub lover (lad).
From banker gazing out at our Gherkin market to trader and now market manager. Theo straddles between KERB and Maltby St market with that keen eye and sharp mind.
Londoner for life, sound systems forever, explorer always.
With over 15 years ducking and diving his way through the hospitality industry Joe now keeps the great wheels of KERB well oiled and turning. More at home on his hands and knees than behind a desk, this guy certainly knows how to get his hands dirty in the name of progress!
Rocker, film buff, ale man.
Camden Market Manager
Known by most as 'the cockerel of Camden' and definitely one of KERB's best dressed, Patrick used to be a chimney sweeper in Sweden and now keeps our mammoth 7-day-a-week market in shape.
Fashionista, new time Dad, big Preston North End supporter.
TIPPLE: Classic Lager
Leaving the lazer light technical world behind for food, look out for three-lunch-Tom down at King's Cross rubbing his belly.
Loves India, greyhounds and e-commerce.
Part-time West India Quay Manager, part-time print artist (with a Camberwell Arts Collage MA under belt) - she's a dark horse this one.
Artist, ex Kolkati-roller, Peckham born and bred.
Coming from sunny Dublin, Stephen moved to London 4 years ago. From freezing ice cream with liquid nitrogen (ex-Chin Chin Labs minion!) and making fudge to part time chef-ing in Peckham's Blackbird Bakery, Stephen clearly has a jaw of sweet teeth.
Liverpool lover, Bray Wanderers supporter, softy at heart.
TIPPLE: whisky (with extra whisky)
Frequently Asked Questions
DOES KERB HAVE ANY PLANS TO EXPAND?
Yes – we are actively seeking new spaces to grow our markets in London.
WHAT IS A KERBANIST?
It is a trader who we have selected to become a member of KERB. We take on around 5% of those who apply.
WHAT IS KERB'S MISSION?
- To create a legitimate platform for talented, independent street food businesses
- To improve the quality of food served on London’s streets
- To create delicious and fun experiences for everyone in the space between buildings
WHAT OTHER CITIES ARE YOU HEADING TO?
None. We are London-focused – but happy to consult on ventures elsewhere.
WHY IS IT CALLED KERB?
The kerb is a platform, a stage and a leveller. It is where a business can launch, theatre can happen from all the brilliant cooking and street life and where everyone in the city belongs.
WHAT DOES KERB DO?
We operate street food markets, put on public events and cater corporate and private events. We also consult, incubate new traders and run workshops.
DO YOU HAVE A MAILING LIST?
Yes: please use the sign up button in the header.
HOW DO I BOOK KERB FOR A PRIVATE EVENT?
HOW DO I GET KERB IN MY LIFE?
DO YOU CONSULT ON SETTING UP MARKETS?
Yes, please email email@example.com for more details.
IS KERB FOR PROFIT?
Of course – but we also have social goals at the heart of the business that are all about making London a more delicious, independent, inclusive and fun place. (If we wanted to get rich quick we wouldn’t be in this industry ; ) )
WHAT DOES KERB NEED TO SET UP A MARKET?
CAN I TRADE AT ONE OF YOUR MARKETS?
Once you have been invited to be an inKERBator or KERB member, you will be given opportunities to trade with us. We never randomly rota traders. See how to join us here.
DO YOU HAVE TO PAY TO BE A PART OF KERB?
DOES KERB TAKE PRODUCERS ON AS MEMBERS?
No – we are street food only. We take this to mean traders whose primary focus is preparing/cooking on the street for customers to eat there and then.
HOW DID KERB COME ABOUT?
When our founder, Petra – and a trader at the time – realised that if she joined forces with other like-minded traders they could make more happen. It began as an idea, then a hobby, then a business.
WHAT ARE THE PREREQUISITES FOR JOINING KERB?
WHAT DOES KERB LOOK FOR IN A TRADER?
Being a doer, personality, drive, go-getter, vision, hustle, forthrightness, honesty, originality, team-player – and dedicated to serving the best version of their dish that they can, every day and consistently, over and over again.
WHAT IS THE inKERBator PROGRAMME ALL ABOUT?
WHAT IS THE NCASS LINK-UP ALL ABOUT?
This is about ensuring not only that flavour reigns on the KERB, but that the back of house side is taken care of too. NCASS with their years of experience in health & safety are our chosen partners for maintaining the practices of each of our traders. For more info read our Health & Safety policy
WILL KERB CAP ITS MEMBER NUMBERS?
As long as we keep receiving brilliant applications and finding new sites to cluster our traders we will keep growing. Membership is getting harder though, as we look to bringing more sustainability to traders via the opportunities we create. Also, as the industry grows, it is becoming more difficult to stand out from the crowd and we are seeking the head-turners!
CAN I HAVE SOME PHOTOS FOR AN ARTICLE?
HOW MANY KINDS OF FOOD IS THERE AT KERB?
Loads: Mexican, Italian, Korean, Japanese, French, US, Venezuelan, Colombian, Seychelles, Caribbean, Spanish, Levantine, British, Taiwanese, Indian, Greek, Pakistani, Jewish, Scandi, Indonesian, Polynesian, Thai…
HOW MANY TRADERS DO YOU HAVE?
See the KERBANISTS page for the most up-to-date number.
WHO DO I CONTACT FOR AN INTERVIEW?