About Us


KERB started in King’s Cross, North London in 2012. It was at the dawn of a new era where people were leaving desk jobs with steady incomes to pursue dreams of becoming street food traders so they could cook the food they loved, directly to their customers, on their own terms.

We were founded by one such trader, Petra Barran, who, having driven her chocolate truck all over Britain, decided that she and the other brilliant traders she had met along the way should get together, get organised and make something bigger happen. ‘Let’s make the streets more delicious!’ was the rallying cry.

Since then, KERB has grown from a small rabble of slingers to a 90-strong membership organisation of London’s most talented and innovative street cooks, many of whom now come through our #inKERBator programme. We operate nine markets across the city, put on large-scale public parties and disrupt the corporate catering world by connecting big companies with flavour-packing independent traders, straight from the streets.


Want to hear how it all began?

Watch Petra's TED Talk

Meet The Team

Petra Barran


Street food trader 2005-2011 via Jimmy, the choc-mobile. Drove all over Britain in that wagon, making friends with fellow traders as I went. Then, in a Damascene moment, realised that if we got organised we could make great things happen. First came eat.st (2010) the hobby/street food collective, then KERB (2012) the business.

Urbanism, dancehall, New Orleans.

TIPPLE: Tequila, straight-up

Simon Mitchell

Managing Director

Events industry stalwart – going from 90s/naughties DJ to his own events company, Impulse, in 2003, before joining Concerto Group in 2011. Simon joined KERB as MD in early 2016 and none of us have ever looked back ; ) The guy is driven and a great combination of sharp business brain, strong leader and big vision.

Chicken wing eating expert and Watford fan for life.

TIPPLE: Dark ‘n Stormy

Ian Dodds

Head of Markets & Communications

Part of the tiny founding KERB team of three and has done pretty much every job there is in the business. Ian keeps things on the level when everything else is spinning. Great diplomat and strategist, brilliant palate and discerning eye for the next thing in food, drink and cities.

Urbanism, cheese aficianado, Liverpool fan.

TIPPLE: Large Negroni

Alana Buckley

Head of Events

Alana has ten years in the events world under her belt – from heading up the events team at St Pauls’ Cathedral and Royal Hospital Chelsea to organising the iconic ‘Diner en Blanc’. With us since 2015, she heads up the PE team like the true slayer from Queens that she is.

Avid reader, politico, gym obsessive.

TIPPLE: Prosecco – and a straw

Robert Machin

Head of Operations & Finance

With us since the start and (other than a brief, misguided sabbatical to Bleecker Burger in 2015) has been deep in this thing like no one else. From market manager to book-keeper to systems builder to street food sooth-sayer, this is the guy you want on your team. Heart and soul doesn’t cover it.

Linguist, philosopher, Family Specials and new dad.

TIPPLE: ​Lithuanian unfilitered lager

Ollie Hunter

Head of KERB Community

Ollie is the fixer and the ideas guy. He writes formulas in spread sheets that make our markets work, at the same time as building games for our events and designing the all-new KERB Cash. All-rounder, esoteric mind and endlessly patient.

Rambler, break-dancer, pub-quiz fluffer.

TIPPLE: Ice cold beer

Hannah Walton

Head of Bars

When Hannah told us she’d grown up in a pub she was immediately given an interview. Then she told us she had a degree in Project Management and it was all over.

Marathon runner, deep sea swimmer, flutist.

TIPPLE: Chilled Manzanilla

Theo-Lee Houston

Head of Markets

From banker gazing out at our Gherkin market to trader and now market manager. Theo straddles between KERB and Maltby St market with that keen eye and sharp mind.

Londoner for life, sound systems forever, explorer always.

TIPPLE: Guinness

Sam Forbes

Marketing Manager

Leaving the media agency life behind to set up a pop-up venture in Brixton, some of you may recognise this face from KERB Counter where Sam briefly used to manage. Then he bounded upstairs to join the KERB team in Jan – hands on, ideas heavy, comms commando AND logistic – this guy’s stacked solid with all-rounded Marketing expertise.

Food, Disco, Dogs.

TIPPLE: Beer then red wine

Tara Rudd

Marketing Assistant

Known for drawing funny faces on her Instagram posts, this one’s a quirk worth her weight in hashtags. Total grafter, food fanatic and witty observations on the KERB life from behind her smartphone. Catch her on our markets, trawling for #KERBfashion.

Exercise, donuts, exercise, kati rolls.

TIPPLE: Frozen Margarita

Tommy Harpin

Bar Manager

Digital artist fresh-out-of uni scouted whilst moonlighting at KERB/KIN Christmas Social 2016 – Tommy was snapped up due to his calm, systematic, can-do attitude. The fact he’s super handy with a Leatherman is pure bonus.

Charlton fan, fine art photographer, luscious locks!

TIPPLE: Whisky sour

Elle Castle

Senior Project Manager

Ex ballet dancer who ditched uni after a year for the heady world of events. Elle’s managed them, done artist liaison and stage managed at international festivals. And she loves Health & Safety (!)

Dancing, gig fanatic, healthy eating.


Hannah Searle

Senior Events Manager

Hannah is into food in a big way. So much so that she ditched her high-flying job at JP Morgan to come and get stuck into the PE side of the business.

Tough Mudder, skier, Vietnam.

TIPPLE: Espresso Martini

Zoe Daniels

Events Coordinator

From Sweden to London via Hastings, if you need to know the best place to eat in town this one knows all the hidden gems – no frills over Michelin star all the way.

Film obsessed, Kendrick all day every day, rugby.

TIPPLE: Patron Xo Cafe on ice

Hattie Shannon Little

Events Manager

Geography degree under belt, Hattie hit the road after graduating and loves to travel. After working in Asia and Australia for two years at bars and venues she found her Events calling and came back to London to pursue it.

Loves cycling, exploring, sticky toffee pudding.

TIPPLE: Dark ‘n Stormy

Sophie Alexander

Head of People

Sophie Alexander
Head of People
Organisational wunderkind! After a 7 year stint in the corporate world, Sophie comes to us with mad tricks up her sleeves and we love it.

Dog lover, cheese lover, pub lover (lad).


Joe Mills

Operations Manager

With over 15 years ducking and diving his way through the hospitality industry Joe now keeps the great wheels of KERB well oiled and turning. More at home on his hands and knees than behind a desk, this guy certainly knows how to get his hands dirty in the name of progress!

Rocker, film buff, ale man.

TIPPLE: Doombar

Patrick Winstanley

Camden Market Manager

Known by most as ‘the cockerel of Camden’ and definitely one of KERB’s best dressed, Patrick used to be a chimney sweeper in Sweden and now keeps our mammoth 7-day-a-week market in shape.

Fashionista, new time Dad, big Preston North End supporter.

TIPPLE: Classic Lager

Griz Kitching

Market Manager

Part-time West India Quay Manager, part-time print artist (with a Camberwell Arts Collage MA under belt) – she’s a dark horse this one.

Artist, ex Kolkati-roller, Peckham born and bred.


Stephen Lyons

Market Manager (West India Quay)

Coming from sunny Dublin, Stephen moved to London 4 years ago. From freezing ice cream with liquid nitrogen (ex-Chin Chin Labs minion!) and making fudge to part time chef-ing in Peckham’s Blackbird Bakery, Stephen clearly has a jaw of sweet teeth.

Liverpool lover, Bray Wanderers supporter, softy at heart.

TIPPLE: whisky (with extra whisky)

James Brooks

Market Manager (Paddington, Gherkin, Camden)

Ex-suit and tie robot turned globe-trotter. James gave up a career in the city to travel the world and recently found his calling of food and people. Find him with his mouthful (masquerading as @SquishyJimmy on Insta) at either Paddington, The Gherkin or Camden.

Avid Adventurer, Burger eater, MJ listener.

TIPPLE: Pale Ale

Rupert Avery

Market Manager (King's Cross)

Leaving the life at sea on super-yachts behind to start a Mexican street food business with his Twin brother, ‘@dosmas_food’, then become a Market Manager at KERB.

Explorer, Diver Enthusiast, Loves Mexico, Tacos all day.

TIPPLE: Classic Man