WHAT: Marketing Manager WHEN: ASAP REPORTS TO: Venue Director / Marketing & Brand Director LOCATION: Southbank SALARY: £40,000 - £45,000

Job Description

OVERVIEW

The National Theatre, one of the UK’s leading arts venues, reaches millions of people each year through live and digital programming, creating and sharing performances in London, across the UK and internationally. The organisation strives to be accessible, inclusive and sustainable. It empowers artists and craftspeople to make world-leading work, inspires young people, and works with communities. Based in the heart of London’s South Bank, the venue is home to multiple performance spaces and is attended by over a million people annually, operating year-round to provide a welcoming space for audiences and visitors alike.  

KERB is a business that powers other businesses. We focus on the incubation and growth of innovative, independent food businesses. We run brilliant street food markets, workshops, consultancy, bars, a food hall in Central London and have developed a growing, successful corporate catering company, KERB Events Limited.

We are a food-obsessed and people-first company who believes that everyone with a bit of spark should have the opportunity to ignite it. Be it food entrepreneurs or team members, our mission is to create opportunity and joy through great food, from the kerb up.

JOB DESCRIPTION

We are looking for a Marketing Manager to work with the Venue Director and KERB’s wider marketing team to deliver a range of marketing outputs. This is a full 360 role that requires a dynamic and results-driven person to bring to life and help elevate the public face of the business. In charge of the venue marketing function which includes the Buffini Chao Deck, Atrium, The Understudy, KERB at the Understudy, Espresso Bar, Bank of America Terrace and House restaurant, the incumbent will be a fundamental part of the KERB team, creating coherence and consistency of messaging across the site and ensuring a beautifully written and visual tone of voice.

This role requires initiative, vision, insight, the ability to have great ideas and to execute them – as well as previous experience in marketing management and the desire to be part of an unusual and dynamic business and its ongoing growth.

We’re looking for someone who has experience in and can comfortably deliver the full marketing mix (off and online), from digital, social, direct, PR, press, print, outdoor, partnerships and events. 

Underpinning the day to day marketing activity requires the need for our communications to effectively and naturally weave in the story of KERB as a culture, community and leader in the London food scene. 

This is a highly practical role focused on output and involving working within a range of marketing deliverables.

PLANNING & DELIVERY

  • Contribute to the overall marketing planning at a broader level, working with the wider marketing/events/PR team
  • Help to deliver the specific marketing plan for the project site 
  • Contribute and develop to best-of-practice operations and processes
  • Excellent project management with the ability to manage a project from conception to completion
  • Able to fully utilise all relevant marketing channels to effectively engage, promote and drive growth
  • Ability to provide marketing expertise & advice in inter departmental meetings 

PRACTICAL 360 MARKETING DELIVERY 

Well versed in delivering marketing deliverables across a range of practices, including but not limited to:

    • Paid Socials – Facebook & Instagram (working with KERB’s Social Media & Content Manager)
    • Direct / Email – Devise and craft content, scheduling output & segmenting audiences 
    • Digital – Google, SEO, platforms & target web listings 
    • Website – maintenance, microsite & landing page creation, regular maintenance, functionality & updates  
  • Database –  help to grow KERB’s newsletter subscriber databases – via online and offline methods 
  • Local, on site & OOH – Posters, leafleting, wayfinding, billboards 
  • PR briefing & management (in partnership with PR agency & support of Head of Marketing)
  • Partnerships & relationship management of KERB traders 

BRAND, DESIGN & COPYWRITING 

  • Site-wide collateral brand auditing 
  • Copywriting – Excellent copywriting skills with ability to adapt messaging to various marketing elements eg. adverts, blogs, newsletters, menus etc.
  • Provide strong creative briefs to designers and agencies to deliver concepts, content or assets for marketing campaigns
  • Ability to adopt KERB’s tone of voice and communication style 

BUDGETS, FINANCE, ANALYSIS & REPORTING

  • Monitor and report on budget spend monthly
  • Track and measure marketing efforts monthly, providing reports, insights and recommendations 
  • Ability to use marketing tools to effectively draw out data eg. Facebook ads, Google Business, Mailchimp and more

KEY SKILL REQUIREMENTS 

  • A solid understanding of marketing principles
  • Excellent grasp and experience of marketing within food service industry 
  • Project management
  • Ability to effectively use marketing tools and programmes including Mailchimp, Planable, Google Business & more.
  • Ideally basic design skills, using templates via Canva / Figma / Photoshop 

PERSON SPECIFICATION

  • Has a creative flair with an eye for detail
  • Ability to take ideation through to implementation 
  • An interest in the street food industry and wider food scene of London
  • Good communication at all times 
  • The ability to work independently and flexibly as well as part of a team
  • An openness to rolling up your sleeves and pitching in from time to time, on non-designated areas of the business – particularly on site
  • Engaged and contributing regularly in team meetings
  • A sense of humour
  • A proactive / self-starter who is able to focus and operate in a free-style work environment
  • Outstanding hustle


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