We have made a name for ourself as a leader in the UK’s exciting and diverse street food industry. We exist to back raw talent, make London’s streets more delicious and create a platform for brilliant, independent businesses – from startups to seasoned pros – to thrive across our many markets, events and beyond.

As KERB thrives and the team expands we find ourselves in need of a creative, entrepreneurial and multifaceted marketer to own and develop the KERB brand, manage all day-to-day marketing activities and deliver successful campaigns and content across all our channels.

APPLY BY: 12/01/18

LOCATION: Camden – and across London

TYPE OF CONTRACT: Full-time, permanent

SALARY: c. £30k pa + generous benefits package 

START DATE: January 2018

DESCRIPTION:

To plan, manage and measure all marketing output across the company. We are a growing team and this is a new role that requires a multi-skilled, clued-up and results-driven person to work alongside the Head of Marketing and execute all marketing and communications activities, while consciously elevating and ensuring total consistency of the KERB brand.

KERB is a unique company with a whole raft of elements to promote all year round. From the regular lunch markets, to our private/corporate catering wing, large-scale one-off public events and workshops – underpinning this is telling the story of KERB as culture, community and leader in the London food scene. This is a rare opportunity to join a highly dynamic business and have a real impact and genuine responsibility.

This is a practical role – and in a small team – so the ability to understand our wider marketing objectives and translate these into a comprehensive and measurable communications and content plan and to execute ideas effectively, is fundamental. The Marketing Manager will be responsible for all our marketing channels, the day-to-day output across the departments and always delivering a beautifully written and visual tone of voice.

As such, you will need to have diverse marketing experience, ideally across branding, content, digital, PR, experiential / events and CRM. You will also need to be extremely organised with excellent attention to detail, a careful planner and good communicator.

ROLE OBJECTIVES:

  • Planning of all marketing activity in the business
  • Executing and ensuring consistency of our communications across all channels
  • Widening our comms mix and looking for new and innovative ways of reaching our customers
  • Improving data capture and customer insight
  • Creating processes for better briefing, day-to-day management and measurement of output
  • Managing budget and resource
  • Enabling us to be reactive to market and business changes, while still ensuring quality and consistency of communications

AREAS OF RESPONSIBILITY:

  • Customer database growth and CRM
  • Website optimisation and SEO
  • Setup and management of all SEM (AdWords, Facebook Ads etc.)
  • Content & Social media strategy (alongside our social media manager)
  • Event and lunch market activation and promotion
  • Local outreach and development of local business partnerships and relationships
  • Owning the KERB brand and constantly developing our guidelines
  • In-house PR (with external support)
  • Developing relationships with external agencies and parties (i.e. for design, photography, videography, web dev, PR etc.)
  • Administration of finances and marketing assets
  • Weekly departmental planning and ideation meetings
  • Monthly results-focused reporting and strategy meetings
  • Managing our social media manager

PERSON SPECIFICATION:

  • Someone with diverse marketing experience. Minimum 4 years.
  • Tenacious, with excellent attention to detail.
  • A storyteller. 
  • Equipped with outstanding hustle.
  • Does not need to be micromanaged. Can take control and get things done.
  • Someone who is creative, with a very visual eye, but who is equally comfortable with spreadsheets and data.
  • Experience of project management and ability to manage all aspects of a project to completion
  • Positive and flexible attitude, with the ability to think laterally and willing to problem solve
  • An openness to rolling up your sleeves and pitching in from time to time on non-designated areas of the business
  • An interest in the street food industry and wider food scene of London
  • Someone who has been to KERB markets and/or events, knows KERB and loves KERB, and who is passionate about working with small businesses to help make the city a better place to live.

APPLYING:

Please send:

  • A CV
  • A short covering letter (500 words max) that tells us what makes you perfect for the role, with examples of how you fit the brief.

to sophie@kerbfood.com.

Deadline is Friday 22nd December, but if an exceptional candidate is found we may employ sooner.